With Ver-A-Fast's conversions (upgrades) program, we will take your partial week subscribers and upgrade them to full seven-day delivery. Our scripts are approved by the Audit Bureau of Circulation, which qualifies all conversions as paid circulation. No Additional Charge Conversion (NAC). Paid Conversions Reduced Term Conversions. Ver-A-Fast has Conversion calling experience since 1976. This is the most cost-effective way to convert partial week subscribers to seven-day delivery. Nationally, we average 50% conversion rate on No Additional Charge conversions.
With Ver-A-Fast's conversion continues program, we will contact your converted seven-day subscribers before their offer expires, thank them, and verify that they plan to continue seven- day delivery at full price. For those subscribers who do not plan to continue, we can use a phase-out discount. This greatly increases the probability of long-term retention. Nationally, 15 to 20% more customers are retained as a result of this program.
"Verafast has repeatedly developed valuable programs that have delivered results and reduced CPO for me. In my mind, the best vendors remain customer-centric and constantly innovate ways to grow their clients' business. Verafast has consistently met that standard for me in my sales and retention efforts." Tom Zeller, Circulation Sales Manager, The Blade