For current prices, sample reports, or additional information on any of our services, please go to our contact us page.

For every subscriber contacted, you will receive a detailed report of the conversation. This will include any comments made by the subscriber about your products or service, and an "analysis code" that categorizes the customer’s response, date contacted, gender of the contact, and verifier's code number.

Start Verification

With Ver-A-Fast’s START VERIFICATION program, we will contact virtually all of your starts to verify that the paper was in fact started, the order is valid, and the customer is completely satisfied.

• This call is a great opportunity to acquire credit card or check by phone information.

We have a track record of saving all but 1% of starts not started and carrier problems. We also save many customers that would have ended up as no good orders.

In addition to the information listed above, on a semi-annual basis, Ver-A-Fast combines all the verification results over the previous eight quarters and produces a National Comparison report. This report shows, by source, what the industry average is for prompt starts, starts not started, carrier problems, and no good orders.

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Second Start Verification

With Ver-A-Fast’s SECOND START VERIFICATION program, we retain a copy of all starts not started and recall them about seven days later to find out if their paper has since been started. This call has a dual effect:

• It acts as a measurement tool of your field personnel, determining if and how rapidly a service problem is resolved.
• It reassures your customer you value them as a subscriber.

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Start Continues

With Ver-A-Fast’s START CONTINUES program, we will contact discounted subscribers before their subscription expires, thank them, and verify that they plan to continue delivery at full price.

• This call is a great opportunity to acquire credit card or check by phone information.

For subscribers that do not plan to continue, we recommend a phase-out discount. This greatly increases the probability for long-term retention.

Nationally, 15 to 20% more customers are retained as a result of our program than those not contacted.

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Start Renewals

With Ver-A-Fast’s START RENEWALS program, we will contact customers before their subscription expires, thank them, and encourage them to renew their existing service at the rate they are currently paying.

• This call is a great opportunity to acquire credit card or check by phone information.

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Complaint Verification

With Ver-A-Fast’s COMPLAINT VERIFICATION program, we help you correct complaints before they turn into stops.

Field personnel don't always give priority attention to complaints and carriers don't usually volunteer personality or service problems. We will find out if the customer has been contacted by either the district manager or carrier, and if the problem has been corrected.

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Collection Courtesy Calls

With Ver-A-Fast’s COLLECTION COURTESY CALL program, we focus on three things:

• Why no payment was made.
• Encouraging your customer to pay by credit card or check by phone.
• Retaining your customer as an active subscriber.

Ver-A-Fast is not a collection agency, nor do we treat your customers like deadbeats. We believe people are basically honest and want to discharge their obligation to you. Our operators are trained to deliver a soft reminder to pay and to find out if there is a billing dispute or delivery problem. Nationally, we have found that of those customers contacted, between 15-33% more pay their bills as compared to those not contacted. Also, about 80% of those saying they have paid or will pay, actually do pay within 10 days.

• This call is a great opportunity to acquire credit card or check by phone information.

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Stop Saver and Verification

With Ver-A-Fast’s STOP SAVER AND VERIFICATION program, we will contact virtually all of your stops and uncover the real reason why customers canceled their subscription. In addition, we will do everything possible to reinstate your customer.

• Direct mail with a guaranteed cost per order available for restarts.

Statistically, stop reinstatements produce the highest retention rate among order acquisition categories. Anything a newspaper does to effectively reinstate former subscribers will have long lasting benefits to their bottom line.

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Non-Payment Stop Saver and Verification

With Ver-A-Fast’s NON-PAYMENT STOP SAVER AND VERIFICATION program, we contact your non-pay stops to find out the real reason the customer has not paid their bill, encourage them to pay the past-due amount, and restart their subscription.

• This call is a great opportunity to acquire credit card or check by phone information.

With Ver-A-Fast’s AMNESTY STOP SAVER program, selected previously paying customers who have been stopped for non-payment are contacted, their debt is forgiven, and they are encouraged to restart the newspaper. Over 50% pay within 10 days.

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Quarterly Stop Saver and Verification

With Ver-A-Fast’s QUARTERLY STOP SAVER AND VERIFICATION program, we will recall stops not reinstated approximately three months after their original stop date. Using a modified script based on the real reason the order was initially canceled, we can effectively reinstate many former subscribers.

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Conversions (Upgrades)

With Ver-A-Fast’s CONVERSIONS (UPGRADES) program, we will take your partial week subscribers and upgrade them to full seven-day delivery. Our scripts are approved by the Audit Bureau of Circulation, which qualifies all conversions as paid circulation.

• No Additional Charge Conversion (NAC)
• Paid Conversions
• Reduced Term Conversions

Ver-A-Fast has Conversion calling experience since 1976. This is the most cost-effective way to convert partial week subscribers to seven-day delivery.

• Nationally, we average 50% conversion rate on No Additional Charge conversions.

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Conversion Continues

With Ver-A-Fast’s CONVERSION CONTINUES program, we will contact your converted seven-day subscribers before their offer expires, thank them, and verify that they plan to continue seven-day delivery at full price. For those subscribers who do not plan to continue, we can use a phase-out discount. This greatly increases the probability of long-term retention.

• Nationally, 15 to 20% more customers are retained as a result of this program.

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Carrier Collect to Office Pay Conversions

With Ver-A-Fast’s CARRIER COLLECT TO OFFICE PAY CONVERSION program, we assist you in converting carrier collect customers to office pay status.

• This call is a great opportunity to acquire credit card or check by phone information.

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Pre-Approved Sampling

Forced or tacit sampling is expensive and ineffective. Prospects are often dismayed as to why papers are suddenly being delivered without their permission. Is it a mistake? Do they belong to someone else? Will I be charged for something I didn't order?

With Ver-A-Fast’s PRE-APPROVED SAMPLING program, we show respect for your prospects. This creates an air of good will between your newspaper and the prospect so that an immediate relationship is formed on a personal basis. This is text book Permission Marketing.

We are doubling and even tripling the percentage of sales compared to cold calling. Leads generated by our Pre-Approved Sampling calls have been converted to paid subscribers at a rate of 15-40%!

Ver-A-Fast can target your samples to specific areas - even down to the route level. You have the flexibility to determine the number of samples that are given on each route.

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Advertiser Plus

With Ver-A-Fast’s ADVERTISER PLUS program, we help connect your strong brand name with that of your advertisers to get non-subscribers to welcome your newspaper into their home.

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Pre-Approved Sampling Continues

With Ver-A-Fast’s PRE-APPROVED SAMPLING CONTINUES program, we will contact all sampled prospects during the last several days of the sample and persuade them to continue delivery by offering an incentive.

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Trial Plus

With Ver-A-Fast’s TRIAL PLUS program, we combine our Pre-Approved Sampling and Sampling Continues programs into one call. This allows you to count the trial newspapers as paid circulation for anyone who continues delivery.

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First Contact

Contact true New Movers during the first week following their move and offer a gift sample of your newspaper following our telephone book audit survey.  Over 50% of non-subscribing new movers accept the gift sample nationally.

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First Contact Continues

Encourage customers to continue ongoing delivery when the First Contact sample period ends.  Nationally, 25%-55% of sampled new movers continue as paid subscribers.

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Primary Contact

Contact non-subscribers once each year at the time they receive the annual new telephone books and offer a gift sample of your newspaper following our annual telephone book audit survey.  Over 30% of non-subscribers accept the gift sample nationally.

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Primary Contact Continues

Encourage customers to continue ongoing delivery when the Primary Contact sample period ends.  Nationally, more than 25% of sampled non-subscribers continue as paid subscribers.

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Do-Not-Call List Cleanse

With Ver-A-Fast’s DO-NOT-CALL LIST CLEANSE program, we assist you in ways to reduce your do-not-call file.

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TMC Product Verification

With Ver-A-Fast’s TMC PRODUCT VERIFICATION program, we make sure your TMC product and/or supplements are recognized and being delivered, and update your Subscriber and Non-Subscriber files at the same time. Our reports are a great tool to sell more advertising.

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Marketing Research  - Product Sample Surveys - Readership Studies

Determine, through detailed research, information about your specific market.

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Database and Database Services

Various services designed to maximize your database.

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